Where Business Meets Culture

The WABA Korea Expo & Festival is a premier business and cultural event hosted by the Korean American Chamber of Commerce of Washington State (KACCWA).

This unique event combines:

  • 🌏 Business Expo (B2B & B2C)
  • 🎭 Cultural Festival
  • 🤝 International Trade & Networking

It is designed to bring together:
👉 Consumers, businesses, investors, and community leaders

➡ creating a powerful platform for business growth and cultural engagement

Why WABA is Important (Business Perspective)

1. High-Visibility Market Exposure

  • Positioned in a prime, high-visibility location in the heart of Seattle
  • One of Seattle’s most visited public spaces
  • Estimated 10,000+ daily visitors during summer

👉 Direct access to:

  • Local residents
  • Tourists
  • Greater Seattle Community
  • Young professionals & families

2. Direct Customer Engagement

Businesses can:

  • Showcase products/services
  • Conduct live demos
  • Generate real-time leads
  • Build brand recognition

👉 Unlike digital marketing, this provides face-to-face conversion opportunities

3. B2B Networking & Partnerships

WABA is not just a festival — it is also a:

🔹 Business Promotion & Networking Platform

Includes:

  • Buyer introductions
  • Networking receptions
  • Industry connections

👉 Ideal for:

  • Startups
  • Small businesses
  • Import/export companies

4. Cultural + Commercial Synergy

WABA integrates:

  • Korean culture
  • K-food
  • K-beauty
  • K-pop entertainment

👉 This creates:
✔ High foot traffic
✔ Longer visitor engagement
✔ Strong emotional brand connection

5. Multi-Channel Marketing Exposure

Sponsors and participants gain exposure through:

  • Social media campaigns
  • Local media outreach
  • Event signage & banners
  • Business networks

👉 Result:
Extended visibility beyond the event itself

Our Sponsors